Solution concept · Local Service Businesses
Lead generation campaign
Search and social campaigns sending visitors to fast, focused landing pages, with tracking from click to enquiry.
Illustrative concept, not a client project. It shows the kind of system we can design and build. The interface and any figures are examples.
The problem
Local businesses often run adverts that send everyone to the homepage, with no conversion tracking. They can see what they spend, but not which adverts, searches or audiences produce enquiries, so budget decisions are guesswork.
What we'd build
Separate landing pages are built for each service and area, matched to the searches and adverts that lead to them. Google Ads and Meta campaigns are structured around those pages, conversion tracking records every form submission and call, and a monthly report shows cost per enquiry by campaign, so budget can move to what works.
Key features
- Fast landing pages for each service and area
- Search campaigns built around high-intent keywords
- Social campaigns for awareness and offers
- Consent-aware conversion tracking
- Cost per enquiry reporting by campaign
- Monthly optimisation and testing
Services
The services behind it
Google Ads & PPC
Search campaigns, keyword strategy, ad copy, conversion tracking and budget management.
Learn more ServiceFacebook & Instagram Advertising
Meta Ads for leads, traffic and sales, with creative, audiences and reporting.
Learn more ServiceConversion Rate Optimisation
Landing pages, forms, calls to action, customer journeys and A/B testing.
Learn more ServiceAnalytics & Reporting
Google Analytics, Search Console, conversion tracking and reporting dashboards.
Learn moreMore
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Explore the conceptLet's talk about what your business needs.
Whether it's a simple website or a complex business system, tell us what you're trying to achieve and we'll recommend the right approach. No jargon, no obligation.