Brand Identity
A clear, confident identity that works everywhere you appear online.
Your brand is how customers recognise and remember you. We design logos and visual identities built for digital use first: crisp on a phone screen, recognisable as a social media avatar, and consistent across everything you publish.
- Pricing
- Individually quoted
- Delivery
- Delivered by Logic NI
What brand identity involves
A brand identity is more than a logo. It is the combination of logo, colours, typography, imagery style and tone that makes your business recognisable. When those are applied consistently, a business looks established and trustworthy. When they are not, even a great business can look improvised.
We begin by understanding your business, customers and competitors, then explore design directions with you. The chosen direction is developed into a complete identity: logo variations, colour palette with accessible combinations, typography, and practical guidelines showing how to apply them.
For established businesses, a brand refresh can modernise your identity without losing the recognition you have built.
We'll show you how the identity looks in real situations, such as your website header, a social media profile, an email signature, a van or a quote document, before anything is finalised. Seeing it in context is the best way to judge whether an identity works.
Problems we solve
Sound familiar?
No real brand
A logo made quickly at launch that no longer fits the business.
Inconsistency
Colours, fonts and logo versions vary from place to place.
Poor on screens
A logo that is unreadable when small or does not work on dark backgrounds.
Looking like competitors
An identity that blends in with everyone else in your sector.
Benefits
What you get
- RecognitionA distinctive identity customers remember.
- CredibilityA professional, consistent appearance builds trust.
- Digital-firstDesigned to work at every size, on every screen.
- Easy to applyClear guidelines so anyone can use the brand correctly.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- Brand discovery
- Logo concepts and refinement
- Logo variations and icon
- Colour palette with accessible combinations
- Typography system
- Digital brand guidelines
- Social media profile assets
- Files for web, social and print use
Examples of what this looks like
Start-up identity
A complete identity for a new business, ready for its website and social channels.
Trades rebrand
A bold, legible identity that works on vans, uniforms and the website.
Professional services refresh
A modernised identity for an established firm.
Product brand
An identity for a new software product or service line.
Who it's for
- New businesses
- Businesses that have outgrown their logo
- Companies launching a new product or service
- Organisations merging or rebranding
Process
How we work
- 01
Discovery
We learn how your business works, who your customers are and what the project needs to achieve. No jargon, no obligation.
- 02
Planning
We agree scope, priorities, content and timescales in writing, so you know exactly what is being built and what it costs.
- 03
Design
Layouts and interfaces are designed around your customers and your brand, then reviewed with you before development starts.
- 04
Development
We build with modern, maintainable technology, sharing progress as we go rather than disappearing for weeks.
- 05
Testing
Every form, payment, integration and page is tested across devices and browsers, including accessibility and performance checks.
- 06
Handover
You receive organised, ready-to-use files and guidelines, and we can carry the work into your website, apps and campaigns.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
How many logo concepts will I see?
The number of initial directions is agreed in the proposal. We prefer a few well-considered options over many rushed ones.
Will I own my logo?
Yes. Once the project is paid for, ownership of the final logo is transferred to you, as set out in the agreement.
Can you check if a name or logo is trademarked?
We can do basic searches, but we are not trademark lawyers. For legal protection, consult a trademark attorney.
Do you design vehicle livery or signage?
We can supply artwork files for your signage company, but production and fitting are not services we provide.
Related services
Often combined with
Digital Design & Branding
Brand identity, UI/UX design, digital creative and product design.
Learn more ServiceProfessional Web Design
Bespoke, conversion-focused websites for businesses that want to stand out.
Learn more ServiceDigital Creative
Advertising graphics, social media creative, banners, templates and presentations.
Learn more ServiceUI/UX Design
Interface design, user experience, wireframes, prototypes and design systems.
Learn more ServiceSocial Media Marketing
Social strategy, content planning, creation and management for Facebook and Instagram.
Learn moreTalk to us about brand identity.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.