Search Engine Optimisation
Get found by people already searching for what you offer.
Search engine optimisation helps your website appear when potential customers search for your services. We combine technical fixes, well-planned pages and useful content to build visibility that lasts.
- Pricing
- One-off project or monthly, quoted
- Delivery
- Delivered by Logic NI using third-party platforms
What search engine optimisation involves
SEO is not a trick or a one-off task. Search engines aim to show the most relevant, trustworthy and useful result for each search. Our job is to make sure your website is technically sound, clearly answers what people are searching for, and earns the signals of trust that help it compete.
We start with research: which searches matter to your business, what the people making them actually want, who is ranking now and why. From there we fix technical issues, restructure or create pages around real search intent, improve internal linking and set up reporting through Google Search Console and analytics.
Because we are developers as well as marketers, technical SEO is handled properly: site speed, crawlability, structured data, redirects and indexing problems are fixed at the source rather than worked around with plugins.
SEO takes time. Depending on competition, meaningful movement usually takes months rather than weeks. Nobody can guarantee a number one ranking, and we will not. We will show you clearly what has been done and what has changed.
Problems we solve
Sound familiar?
Competitors outrank you
Businesses you know are no better than you appear first in search.
Technical problems
Slow pages, duplicate content, broken links or indexing errors hold the site back.
Pages that miss the point
Content written around what you want to say rather than what customers search for.
No way to measure
You do not know which searches bring visitors or whether they become enquiries.
Benefits
What you get
- Compounding visibilityGood rankings bring visits every day without paying per click.
- Better-qualified visitorsPeople who searched for your service are already interested.
- A better websiteMost SEO improvements also make the site better for customers.
- Transparent reportingClear monthly reporting on visibility, traffic and conversions.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- SEO audit
- Keyword and search intent research
- Technical SEO fixes
- On-page optimisation of titles, headings and content
- Structured data
- Internal linking improvements
- Content plan and new pages
- Google Search Console and analytics set-up
- Monthly search performance reports
Examples of what this looks like
Service page restructure
Splitting one crowded services page into focused pages that each match what people search for.
Technical clean-up
Fixing redirects, duplicate pages and slow templates after a poorly handled redesign.
Content programme
Regular, genuinely useful articles answering the questions customers ask before buying.
Migration protection
Redirect mapping and monitoring when moving to a new website or domain.
Who it's for
- Businesses whose customers search online before buying
- Companies competing in Belfast and other larger markets
- Ecommerce sites with many products or categories
- Businesses planning a website redesign or migration
Relevant industries
Process
How we work
- 01
Audit
We review your website, search visibility, existing campaigns and tracking to understand where you are starting from.
- 02
Strategy
We agree goals, audiences, channels and a realistic budget, focused on enquiries and sales rather than vanity metrics.
- 03
Set-up
Tracking, landing pages, campaigns and content are prepared and checked before any budget is spent.
- 04
Launch
Campaigns and content go live in a controlled way, so early results can be read properly.
- 05
Measure
We report in plain English on what is working, what is not and what it is costing per enquiry.
- 06
Improve
Budget, targeting, content and pages are adjusted based on evidence, month by month.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
How long does SEO take to work?
It depends on your starting point and the competition. Technical fixes can show effects within weeks, but meaningful, lasting improvements usually take several months of consistent work.
Can you guarantee a first-page ranking?
No. Nobody controls Google's results, and guarantees are a warning sign. We focus on the work that gives you the best realistic chance and report honestly on progress.
Do you build backlinks?
We do not buy links or use link schemes, which can lead to penalties. We help you earn genuine mentions and links through useful content, local partnerships, directories and PR opportunities.
Is SEO included with a website build?
Every site we build has sound technical SEO foundations. Ongoing SEO, which involves research, content and continual improvement, is a separate service.
Related services
Often combined with
Local SEO
Google Business Profile, local pages, listings, citations and reviews.
Learn more ServiceContent Marketing & Copywriting
Website copy, landing pages, SEO articles, service descriptions and campaign content.
Learn more ServiceAnalytics & Reporting
Google Analytics, Search Console, conversion tracking and reporting dashboards.
Learn more ServiceProfessional Web Design
Bespoke, conversion-focused websites for businesses that want to stand out.
Learn more ServiceConversion Rate Optimisation
Landing pages, forms, calls to action, customer journeys and A/B testing.
Learn more ServiceGoogle Ads & PPC
Search campaigns, keyword strategy, ad copy, conversion tracking and budget management.
Learn moreTalk to us about search engine optimisation.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.