Facebook & Instagram Advertising
Reach the right people on Facebook and Instagram.
Meta's advertising platform lets you put your business in front of people in specific areas, with specific interests, before they even start searching. We plan, create and manage campaigns that turn that reach into enquiries and sales.
- Pricing
- One-off project or monthly, quoted
- Delivery
- Delivered by Logic NI using third-party platforms
What facebook & instagram advertising involves
Facebook and Instagram are where many people in Northern Ireland spend their time online, which makes them powerful for local businesses, events, ecommerce and anything visual. Unlike search ads, you are interrupting people, so the creative and the offer have to earn their attention.
We plan campaigns around a clear objective: lead generation, website traffic, sales or awareness. We test audiences and creative in a structured way, and build simple, mobile-friendly landing pages or instant forms that make responding easy.
Measurement is set up carefully and in line with privacy rules. Where retargeting is appropriate, it is implemented only with the consent your website's cookie approach requires. Reporting focuses on cost per lead or sale, so you can see what the campaigns are really worth.
Problems we solve
Sound familiar?
Boosting posts without results
Boosted posts get likes, but not customers.
Creative fatigue
The same advert runs for months until nobody notices it.
Leads that go cold
Form leads come in but are not followed up quickly enough.
Tracking gaps
No reliable way to tell which campaigns produce sales.
Benefits
What you get
- Precise targetingReach people by location, age range and interests relevant to your offer.
- Visual storytellingShow your work, products and team in a format people engage with.
- Fast testingTest offers, messages and audiences quickly and cheaply.
- Follow-up built inLeads can flow straight into email or CRM follow-up so none are missed.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- Campaign strategy and objectives
- Audience research and set-up
- Ad creative and copy
- Lead forms or landing pages
- Pixel and conversion set-up, consent-compliant
- Retargeting where appropriate
- Ongoing optimisation
- Monthly reporting
Examples of what this looks like
Lead generation
Instant forms for a home improvement business, with leads sent straight to the sales team.
Local awareness
Promoting a new venue, opening or service to people within a set radius.
Ecommerce
Product and catalogue campaigns with consent-compliant tracking.
Events and offers
Time-limited campaigns for launches, seasonal offers or events.
Who it's for
- Consumer-facing local businesses
- Visual products and services
- Ecommerce brands
- Hospitality, events and leisure
Relevant industries
Process
How we work
- 01
Audit
We review your website, search visibility, existing campaigns and tracking to understand where you are starting from.
- 02
Strategy
We agree goals, audiences, channels and a realistic budget, focused on enquiries and sales rather than vanity metrics.
- 03
Set-up
Tracking, landing pages, campaigns and content are prepared and checked before any budget is spent.
- 04
Launch
Campaigns and content go live in a controlled way, so early results can be read properly.
- 05
Measure
We report in plain English on what is working, what is not and what it is costing per enquiry.
- 06
Improve
Budget, targeting, content and pages are adjusted based on evidence, month by month.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
Is Facebook or Google better for my business?
Google captures people already searching; Meta reaches people who might not be searching yet. Urgent services usually start with Google, while visual, impulse or awareness-led businesses often do well on Meta. We will recommend based on your offer.
Do you create the adverts?
Yes. We write copy and design static and simple motion creative. Professional photography or video shoots can be arranged with specialists where needed and are quoted separately.
Are you a Meta Business Partner?
No. We do not hold Meta partner status and will not claim to.
What about privacy and cookies?
Tracking is configured in line with UK GDPR and PECR. Where advertising cookies are used on your website, they are only set after consent.
Related services
Often combined with
Social Media Marketing
Social strategy, content planning, creation and management for Facebook and Instagram.
Learn more ServiceDigital Creative
Advertising graphics, social media creative, banners, templates and presentations.
Learn more ServiceConversion Rate Optimisation
Landing pages, forms, calls to action, customer journeys and A/B testing.
Learn more ServiceEmail Marketing
Campaigns, newsletters, automated follow-ups and permission-based lead nurturing.
Learn more ServiceGoogle Ads & PPC
Search campaigns, keyword strategy, ad copy, conversion tracking and budget management.
Learn more ServiceAnalytics & Reporting
Google Analytics, Search Console, conversion tracking and reporting dashboards.
Learn moreTalk to us about facebook & instagram advertising.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.