Content Marketing & Copywriting
Clear, specific writing that helps customers choose you.
Words do most of the selling on a website. We write clear, specific copy for websites, landing pages, articles and campaigns, in plain British English that sounds like a real business rather than a brochure.
- Pricing
- One-off project or monthly, quoted
- Delivery
- Delivered by Logic NI
What content marketing & copywriting involves
Most business websites say the same things: quality service, competitive prices, customer focus. None of it helps a customer decide. Good copy is specific: what you do, who it is for, how it works, what it costs or how pricing works, and what happens next.
We write from interviews and existing material, so the result sounds like your business at its best. For SEO, we research what people search for and the questions they ask, and write content that genuinely answers them rather than repeating keywords.
Content marketing extends that over time: a plan of articles, guides and resources that answer customer questions, support your sales conversations, earn links and build search visibility.
Every piece is planned around a purpose: to rank for a particular search, answer a common objection, support a sales conversation or nurture a lead. We track how content performs, update articles that are slipping and retire anything that no longer helps, so your site stays accurate rather than accumulating stale posts.
Problems we solve
Sound familiar?
Generic copy
Pages that could describe any business in your sector.
No time to write
Content gets put off because nobody has time to sit down and write it.
Thin service pages
One-line service descriptions that neither help customers nor rank.
Content without a plan
Occasional blog posts with no connection to what customers search for.
Benefits
What you get
- Specific and credibleCopy based on what makes your business genuinely different.
- Search-informedContent structured around real searches and questions.
- Consistent voiceThe same tone across website, ads, email and social.
- AccurateNo invented statistics, reviews or claims. You approve everything.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- Website and service page copy
- Landing page copy
- SEO articles and guides
- Product and service descriptions
- Email marketing copy
- Campaign and advert copy
- Content strategy and calendar
- Editing and proofreading
Examples of what this looks like
Website relaunch
Full copy for a new website, written from interviews with the owner and team.
Buyer's guides
In-depth articles answering the questions customers ask before a big purchase.
Landing pages
Focused copy for paid campaigns, tested and refined.
Product descriptions
Consistent, informative descriptions for an ecommerce catalogue.
Who it's for
- Businesses launching or redesigning a website
- Companies investing in SEO
- Marketing teams needing writing capacity
- Ecommerce sites with large catalogues
Relevant industries
Process
How we work
- 01
Audit
We review your website, search visibility, existing campaigns and tracking to understand where you are starting from.
- 02
Strategy
We agree goals, audiences, channels and a realistic budget, focused on enquiries and sales rather than vanity metrics.
- 03
Set-up
Tracking, landing pages, campaigns and content are prepared and checked before any budget is spent.
- 04
Launch
Campaigns and content go live in a controlled way, so early results can be read properly.
- 05
Measure
We report in plain English on what is working, what is not and what it is costing per enquiry.
- 06
Improve
Budget, targeting, content and pages are adjusted based on evidence, month by month.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
Do you use AI to write content?
We may use AI tools to help with research or first drafts, but every piece is written, edited and fact-checked by a person, and based on real information from your business. We never publish invented claims.
How do you learn about my business?
Usually through a short interview, your existing material and examples of work. For technical subjects we ask you to review content for accuracy before publishing.
Can you write in our existing tone of voice?
Yes. We can follow existing brand guidelines or help you define a tone of voice if you do not have one.
Who owns the content?
Once paid for, the copy we write for you is yours to use.
Related services
Often combined with
Search Engine Optimisation
Technical SEO, on-page optimisation, keyword research, content and search monitoring.
Learn more ServiceProfessional Web Design
Bespoke, conversion-focused websites for businesses that want to stand out.
Learn more ServiceEmail Marketing
Campaigns, newsletters, automated follow-ups and permission-based lead nurturing.
Learn more ServiceConversion Rate Optimisation
Landing pages, forms, calls to action, customer journeys and A/B testing.
Learn more ServiceSocial Media Marketing
Social strategy, content planning, creation and management for Facebook and Instagram.
Learn more ServiceLocal SEO
Google Business Profile, local pages, listings, citations and reviews.
Learn moreTalk to us about content marketing & copywriting.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.