Analytics & Reporting
Know what your marketing is actually producing.
Without reliable tracking, marketing decisions are guesses. We set up analytics and conversion tracking properly, then turn the data into reports and dashboards you can actually use.
- Pricing
- One-off project or monthly, quoted
- Delivery
- Delivered by Logic NI using third-party platforms
What analytics & reporting involves
Many businesses have analytics installed but cannot answer simple questions: how many enquiries came from Google last month, which adverts produced sales, or which pages people visit before they get in touch. Usually the tracking was never configured beyond the basics.
We set up Google Analytics 4, Google Search Console and conversion tracking for the actions that matter: form submissions, calls, bookings and purchases. Tracking is implemented in line with your cookie and consent requirements, so the data you collect is collected lawfully.
Then we build reporting that fits the audience: a simple monthly summary for owners, detailed channel dashboards for marketing managers, or a combined business dashboard that brings in data from your other systems. Attribution across channels is reported where it is feasible and with its limitations explained.
Problems we solve
Sound familiar?
No conversion data
Analytics shows visits, but not enquiries or sales.
Reports nobody reads
Dense exports full of metrics that do not inform decisions.
Conflicting numbers
Ad platforms, analytics and your own records all disagree.
Consent uncertainty
Not sure whether your tracking complies with cookie rules.
Benefits
What you get
- Decisions based on evidenceSee which channels and pages produce enquiries and sales.
- Readable reportingDashboards designed around the questions you actually ask.
- Lawful trackingSet up in line with UK GDPR and PECR requirements.
- One viewMarketing and business data brought together where it helps.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- Analytics audit
- Google Analytics 4 set-up
- Google Search Console set-up
- Conversion and event tracking
- Consent-aware tag configuration
- Reporting dashboards
- Monthly insight reports
- Training for your team
Examples of what this looks like
Lead source reporting
Every enquiry tagged with the channel and campaign that produced it.
Owner's dashboard
One page showing enquiries, conversion rate and cost per lead by month.
Ecommerce reporting
Revenue, average order value and best-performing products by channel.
Business reporting
Marketing data combined with booking or sales data from your own systems.
Who it's for
- Businesses spending on marketing
- Marketing managers reporting to directors
- Ecommerce sites
- Anyone unsure whether their tracking works
Process
How we work
- 01
Audit
We review your website, search visibility, existing campaigns and tracking to understand where you are starting from.
- 02
Strategy
We agree goals, audiences, channels and a realistic budget, focused on enquiries and sales rather than vanity metrics.
- 03
Set-up
Tracking, landing pages, campaigns and content are prepared and checked before any budget is spent.
- 04
Launch
Campaigns and content go live in a controlled way, so early results can be read properly.
- 05
Measure
We report in plain English on what is working, what is not and what it is costing per enquiry.
- 06
Improve
Budget, targeting, content and pages are adjusted based on evidence, month by month.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
Do I need a cookie banner for analytics?
If your analytics sets non-essential cookies or similar storage, UK rules generally require consent. Some configurations reduce what is collected. We will explain the options and implement whichever you choose properly.
Can you fix our existing Google Analytics?
Yes. We audit what is installed, fix what is broken and add the conversion tracking that is missing.
Can reports include data from our own systems?
Often, yes. Where your booking, CRM or sales systems have exports or APIs, we can combine them with marketing data.
Do you offer marketing attribution?
We report on attribution where it is feasible and explain its limits. Privacy changes and cross-device behaviour mean no attribution model is perfect.
Related services
Often combined with
Conversion Rate Optimisation
Landing pages, forms, calls to action, customer journeys and A/B testing.
Learn more ServiceGoogle Ads & PPC
Search campaigns, keyword strategy, ad copy, conversion tracking and budget management.
Learn more ServiceSearch Engine Optimisation
Technical SEO, on-page optimisation, keyword research, content and search monitoring.
Learn more ServiceBusiness Management Software
Job management, quoting, invoicing, stock, staff dashboards and reporting.
Learn more ServiceDigital Marketing & Growth
SEO, local SEO, Google Ads, Meta Ads, social media, content, email and analytics.
Learn more ServiceSystems Integration
REST APIs, webhooks, Stripe, CRMs, accounting, booking and ecommerce integrations.
Learn moreTalk to us about analytics & reporting.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.