Google Ads & PPC
Appear at the top of Google for the searches that matter.
Google Ads puts your business in front of people actively searching for your services, today. We set up and manage campaigns that focus your budget on searches likely to become customers, and track what each one produces.
- Pricing
- One-off project or monthly, quoted
- Delivery
- Delivered by Logic NI using third-party platforms
What google ads & ppc involves
Paid search can produce enquiries quickly, but it is also easy to waste money: broad keywords, poor ad copy, landing pages that do not convert and no tracking to show what is working. Many accounts we look at are paying for clicks that were never likely to become customers.
We build campaigns around high-intent searches, write specific ad copy, add negative keywords to block irrelevant traffic and send visitors to landing pages that match what they searched for. Conversion tracking is set up properly from day one, so decisions are based on enquiries and sales, not just clicks.
Every month we review search terms, costs and conversions, adjust bids and budgets, and report in plain English: what you spent, what it produced and what we are changing.
Problems we solve
Sound familiar?
Wasted spend
Budget disappears on irrelevant searches and low-quality clicks.
No conversion tracking
You can see clicks but not whether they became enquiries or sales.
Generic ads
Ads that look like everyone else's get ignored or cost more per click.
Poor landing pages
Sending paid traffic to a homepage that does not answer the search.
Benefits
What you get
- Fast visibilityAppear for important searches within days rather than months.
- Budget controlSet daily limits and focus spend on the best areas, times and searches.
- Measured resultsCost per enquiry and return on spend, not just impressions.
- Landing pages that convertWe can build and improve the pages your ads point to.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- Account audit or new account set-up
- Keyword research and selection
- Campaign and ad group structure
- Ad copywriting and assets
- Negative keyword management
- Conversion tracking
- Landing page recommendations or builds
- Budget and bid management
- Monthly reporting
Examples of what this looks like
Emergency services
Call-focused campaigns for urgent searches like emergency plumbers, scheduled for the hours you answer.
High-value services
Lead generation for kitchens, extensions or solar with qualifying landing pages.
Ecommerce
Shopping campaigns with product feeds and sales tracking.
Recruitment and events
Short, focused campaigns with clear start and end dates.
Who it's for
- Businesses needing enquiries quickly
- Services people search for when they need them
- Ecommerce businesses with clear margins
- Businesses supplementing SEO while rankings build
Relevant industries
Process
How we work
- 01
Audit
We review your website, search visibility, existing campaigns and tracking to understand where you are starting from.
- 02
Strategy
We agree goals, audiences, channels and a realistic budget, focused on enquiries and sales rather than vanity metrics.
- 03
Set-up
Tracking, landing pages, campaigns and content are prepared and checked before any budget is spent.
- 04
Launch
Campaigns and content go live in a controlled way, so early results can be read properly.
- 05
Measure
We report in plain English on what is working, what is not and what it is costing per enquiry.
- 06
Improve
Budget, targeting, content and pages are adjusted based on evidence, month by month.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
How much should I spend on Google Ads?
It depends on how competitive your searches are and how many enquiries you need. We will estimate costs from keyword research and recommend a test budget before scaling. Ad spend is paid directly to Google, separately from our fees.
Do you guarantee leads?
No. We can control campaign quality, targeting and tracking, but not market demand or competitors. We report transparently so you can judge the return yourself.
Will I own my Google Ads account?
Yes. Your account and data belong to you. We work in your account with access you can remove at any time.
Are you a Google Partner?
No. We do not currently hold Google Partner status and will not claim to.
Related services
Often combined with
Conversion Rate Optimisation
Landing pages, forms, calls to action, customer journeys and A/B testing.
Learn more ServiceAnalytics & Reporting
Google Analytics, Search Console, conversion tracking and reporting dashboards.
Learn more ServiceFacebook & Instagram Advertising
Meta Ads for leads, traffic and sales, with creative, audiences and reporting.
Learn more ServiceSearch Engine Optimisation
Technical SEO, on-page optimisation, keyword research, content and search monitoring.
Learn more ServiceProfessional Web Design
Bespoke, conversion-focused websites for businesses that want to stand out.
Learn more ServiceDigital Marketing & Growth
SEO, local SEO, Google Ads, Meta Ads, social media, content, email and analytics.
Learn moreFurther reading
Serving customers on both sides of the border: digital considerations for NI businesses
Many Northern Ireland businesses sell to customers in the Republic of Ireland too. Here's what that means for your website, search, advertising and online shop.
Read articleGoogle Ads or Facebook ads? Choosing where to start
Search ads capture demand that already exists; social ads create it. Which suits your business depends on what you sell and how people buy it.
Read articleTalk to us about google ads & ppc.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.