Insights
Practical guidance for people running businesses.
Straightforward articles on websites, software, automation and marketing, written for decision-makers rather than developers.
9 articles
- Northern Ireland Business3 min read
Serving customers on both sides of the border: digital considerations for NI businesses
Many Northern Ireland businesses sell to customers in the Republic of Ireland too. Here's what that means for your website, search, advertising and online shop.
Read article - Digital Strategy2 min read
How to brief a digital project, even if you're not technical
You don't need technical knowledge to brief a website or software project well. You need to describe your business, your problem and what success looks like.
Read article - Ecommerce2 min read
Planning an ecommerce website: questions to answer before you build
Most ecommerce problems start before the first line of code. Answer these questions first and your online shop will be easier to build, run and grow.
Read article - Automation2 min read
What to automate first: a practical guide for small teams
Automation doesn't have to be a big project. These are the tasks that usually give small businesses the biggest return, and the ones to leave alone.
Read article - Digital Marketing3 min read
Google Ads or Facebook ads? Choosing where to start
Search ads capture demand that already exists; social ads create it. Which suits your business depends on what you sell and how people buy it.
Read article - SEO3 min read
Local SEO for Northern Ireland businesses: a practical guide
How to show up when people nearby search for what you do: Google Business Profile, local pages, reviews and the mistakes to avoid.
Read article - Business Systems2 min read
Seven signs your business has outgrown its spreadsheets
Spreadsheets are brilliant until they quietly become your business system. Here are the warning signs, and what to do about them.
Read article - Software Development3 min read
When does a business actually need custom software?
Off-the-shelf software is often the right answer. Here are the signs that it isn't, and how to approach a bespoke system without overspending.
Read article - Websites3 min read
Free website or paid website? How to decide what your business actually needs
A free website is the right answer for many small businesses, and the wrong one for some. Here's how to tell which applies to you, without the sales pitch.
Read article
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