Social Media Marketing
Consistent, purposeful social media without the daily scramble.
Social media works best with a plan: clear goals, a consistent voice and content people actually want to see. We help businesses plan, create and manage social content that supports their wider marketing.
- Pricing
- One-off project or monthly, quoted
- Delivery
- Logic NI, with specialists where needed
What social media marketing involves
Most businesses know they should post more consistently, but social media is usually the first thing to slip when the day gets busy. The result is long silences, rushed posts and little sense of whether any of it helps the business.
We start with a strategy: which platforms matter for your customers, what you want social media to achieve, and the themes and formats that suit your business. Then we create a content calendar, prepare posts and graphics for your approval and schedule them.
We can also coordinate social activity with paid campaigns, email and website updates so everything tells the same story. Community engagement, such as replying to comments and messages, can be included where agreed, with clear guidelines on what we handle and what comes to you.
Problems we solve
Sound familiar?
Inconsistent posting
Weeks without a post, then a flurry when someone has time.
No clear purpose
Posting because you feel you should, without knowing what it is for.
Content that all looks the same
Repetitive posts that followers scroll straight past.
Social disconnected from sales
No link between social activity and enquiries.
Benefits
What you get
- ConsistencyA planned calendar means your channels stay active and on-brand.
- Time backApprove a month of content in one sitting instead of thinking about it daily.
- Joined-up campaignsSocial activity aligned with ads, email and website updates.
- Clear reportingMonthly insights on reach, engagement and traffic to your website.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- Social media strategy
- Content themes and tone of voice
- Monthly content calendar
- Post copy and graphics
- Scheduling and publishing
- Community engagement where agreed
- Campaign coordination
- Monthly reporting
Examples of what this looks like
Trades showcase
Before-and-after projects, tips and team content that builds trust.
Hospitality
Menus, events, offers and behind-the-scenes content, planned around busy periods.
Professional services
Helpful explainers and updates that demonstrate expertise.
Retail
Product highlights, new arrivals and seasonal campaigns.
Who it's for
- Busy owners without time to post consistently
- Businesses relaunching their social presence
- Marketing teams needing content support
- Businesses running paid social who need organic support
Relevant industries
Process
How we work
- 01
Audit
We review your website, search visibility, existing campaigns and tracking to understand where you are starting from.
- 02
Strategy
We agree goals, audiences, channels and a realistic budget, focused on enquiries and sales rather than vanity metrics.
- 03
Set-up
Tracking, landing pages, campaigns and content are prepared and checked before any budget is spent.
- 04
Launch
Campaigns and content go live in a controlled way, so early results can be read properly.
- 05
Measure
We report in plain English on what is working, what is not and what it is costing per enquiry.
- 06
Improve
Budget, targeting, content and pages are adjusted based on evidence, month by month.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
Which platforms do you cover?
Our core focus is Facebook and Instagram. We can support other platforms such as LinkedIn where they make sense for your business, and will be clear about what is included.
Do you take photos and videos?
We create graphics and edit the photos and short clips you provide. Professional photography and video production can be arranged with specialists where needed and quoted separately.
Will I approve posts before they go out?
Yes. You approve the content calendar before anything is scheduled.
Do you reply to comments and messages?
Community engagement can be included where agreed, within guidelines we set together. Enquiries and anything sensitive are passed to you promptly.
Related services
Often combined with
Facebook & Instagram Advertising
Meta Ads for leads, traffic and sales, with creative, audiences and reporting.
Learn more ServiceDigital Creative
Advertising graphics, social media creative, banners, templates and presentations.
Learn more ServiceContent Marketing & Copywriting
Website copy, landing pages, SEO articles, service descriptions and campaign content.
Learn more ServiceBrand Identity
Logo design, visual identity, colour, typography and digital brand guidelines.
Learn more ServiceEmail Marketing
Campaigns, newsletters, automated follow-ups and permission-based lead nurturing.
Learn more ServiceDigital Marketing & Growth
SEO, local SEO, Google Ads, Meta Ads, social media, content, email and analytics.
Learn moreTalk to us about social media marketing.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.