Digital Marketing & Growth
Marketing that brings in customers, and proves it.
A good website is only half the job. Logic NI helps businesses across Northern Ireland get found, attract the right customers and turn attention into enquiries and sales, with clear reporting on what each pound is producing.
- Pricing
- One-off project or monthly, quoted
- Delivery
- Delivered by Logic NI using third-party platforms
What digital marketing & growth covers
Digital marketing covers a lot of ground: search engine optimisation, paid search, social advertising, organic social media, content, email and the analytics that tie them together. Most businesses do not need all of it. They need the two or three channels that will work for their customers and budget, done properly.
We start with a plain-English audit of where you are now: how customers find you, what your website converts, what you are spending and what you are getting for it. Then we recommend a focused plan with realistic expectations, and build the tracking needed to measure it before any budget is spent.
Because we also build websites and software, we can fix the things that quietly undermine marketing: slow landing pages, forms that do not send, missing conversion tracking and enquiries that are never followed up. That joined-up approach is where many businesses see the biggest improvement.
We do not guarantee rankings or advertising results, and we are wary of anyone who does. What we do commit to is honest advice, careful work and reporting that shows exactly what is happening.
Digital Marketing & Growth
Services in this area
Search Engine Optimisation
Technical SEO, on-page optimisation, keyword research, content and search monitoring.
Learn more ServiceLocal SEO
Google Business Profile, local pages, listings, citations and reviews.
Learn more ServiceGoogle Ads & PPC
Search campaigns, keyword strategy, ad copy, conversion tracking and budget management.
Learn more ServiceFacebook & Instagram Advertising
Meta Ads for leads, traffic and sales, with creative, audiences and reporting.
Learn more ServiceSocial Media Marketing
Social strategy, content planning, creation and management for Facebook and Instagram.
Learn more ServiceContent Marketing & Copywriting
Website copy, landing pages, SEO articles, service descriptions and campaign content.
Learn more ServiceEmail Marketing
Campaigns, newsletters, automated follow-ups and permission-based lead nurturing.
Learn more ServiceConversion Rate Optimisation
Landing pages, forms, calls to action, customer journeys and A/B testing.
Learn more ServiceAnalytics & Reporting
Google Analytics, Search Console, conversion tracking and reporting dashboards.
Learn moreProblems we solve
Sound familiar?
Spending without knowing what works
Money goes on ads, boosts and directories without any clear link to enquiries or sales.
Invisible in local search
Competitors appear in Google and the map pack while you do not.
Inconsistent social media
Posts go out when someone has time, with no plan and little result.
Traffic that does not convert
Visitors arrive but leave without calling, booking or buying.
Benefits
What you get
- Channels chosen for youWe recommend the mix that suits your customers, market and budget.
- Measured properlyConversion tracking and reporting focused on enquiries, sales and cost per lead.
- Website and marketing joined upLanding pages, forms and tracking fixed by the same team running your campaigns.
- Honest expectationsNo guaranteed rankings or results, just clear plans and transparent reporting.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- Digital marketing audit
- Marketing strategy and channel plan
- Audience and competitor research
- Customer acquisition and lead generation plans
- Campaign planning and budgets
- Conversion tracking set-up
- Monthly performance reviews
Examples of what this looks like
Local lead generation
Local SEO and Google Search ads for a trades business wanting more quote requests in specific towns.
Ecommerce growth
Shopping and social campaigns with product-level tracking and email follow-up.
Launching a new service
Landing page, paid campaigns and content to test demand quickly.
B2B visibility
SEO content and LinkedIn-friendly thought leadership for a professional services firm.
Who it's for
- Local businesses wanting more enquiries
- Ecommerce businesses wanting more sales
- Marketing managers needing an extra pair of hands
- Businesses unsure where their marketing budget is going
Process
How we work
- 01
Audit
We review your website, search visibility, existing campaigns and tracking to understand where you are starting from.
- 02
Strategy
We agree goals, audiences, channels and a realistic budget, focused on enquiries and sales rather than vanity metrics.
- 03
Set-up
Tracking, landing pages, campaigns and content are prepared and checked before any budget is spent.
- 04
Launch
Campaigns and content go live in a controlled way, so early results can be read properly.
- 05
Measure
We report in plain English on what is working, what is not and what it is costing per enquiry.
- 06
Improve
Budget, targeting, content and pages are adjusted based on evidence, month by month.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
Where should a small business start with digital marketing?
For most local service businesses: a website that converts, a well-optimised Google Business Profile and conversion tracking. Then add search advertising or SEO depending on budget and how quickly you need results. We will recommend a starting point based on your situation.
Do you guarantee results?
No. Search engines and advertising platforms are outside anyone's control, and honest agencies do not guarantee rankings, leads or sales. We commit to careful work, clear goals and transparent reporting.
Are you a Google Partner or Meta Business Partner?
No, we do not currently hold those certifications, and we will never claim to. Our campaigns are run by people who build websites and tracking as well as ads.
Do you offer one-off projects or ongoing management?
Both. Audits, campaign set-ups and strategies can be one-off projects; SEO, advertising and social media usually work best as an ongoing monthly arrangement. Everything is quoted individually.
Related services
Often combined with
Search Engine Optimisation
Technical SEO, on-page optimisation, keyword research, content and search monitoring.
Learn more ServiceLocal SEO
Google Business Profile, local pages, listings, citations and reviews.
Learn more ServiceGoogle Ads & PPC
Search campaigns, keyword strategy, ad copy, conversion tracking and budget management.
Learn more ServiceFacebook & Instagram Advertising
Meta Ads for leads, traffic and sales, with creative, audiences and reporting.
Learn more ServiceSocial Media Marketing
Social strategy, content planning, creation and management for Facebook and Instagram.
Learn more ServiceAnalytics & Reporting
Google Analytics, Search Console, conversion tracking and reporting dashboards.
Learn moreFurther reading
Serving customers on both sides of the border: digital considerations for NI businesses
Many Northern Ireland businesses sell to customers in the Republic of Ireland too. Here's what that means for your website, search, advertising and online shop.
Read articlePlanning an ecommerce website: questions to answer before you build
Most ecommerce problems start before the first line of code. Answer these questions first and your online shop will be easier to build, run and grow.
Read articleGoogle Ads or Facebook ads? Choosing where to start
Search ads capture demand that already exists; social ads create it. Which suits your business depends on what you sell and how people buy it.
Read articleTalk to us about digital marketing & growth.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.