Email Marketing
Stay in touch with customers who want to hear from you.
Email remains one of the most cost-effective ways to bring customers back and turn enquiries into sales. We set up permission-based email marketing, from newsletters to automated follow-up sequences.
- Pricing
- One-off project or monthly, quoted
- Delivery
- Delivered by Logic NI using third-party platforms
What email marketing involves
The people on your email list already know you: past customers, enquirers and subscribers. A well-timed, useful email can bring repeat business, remind someone about a quote or share an offer, at very little cost compared with advertising.
We set up the platform, design templates that work on phones, write campaigns and build automated journeys such as welcome emails, quote follow-ups, post-purchase emails and re-engagement. Lists are segmented so people get messages relevant to them.
Everything is permission-based and designed with UK GDPR and PECR in mind: clear sign-up, easy unsubscribe and records of consent. We will advise on what you can and cannot send to existing customers and new subscribers.
We measure what matters: replies, bookings and sales generated by email, rather than just opens. Sequences are reviewed regularly so messages stay accurate, timely and welcome, and lists are kept clean so your emails continue to reach inboxes rather than spam folders.
Problems we solve
Sound familiar?
An unused list
Hundreds of customer emails that never hear from you.
Leads that go cold
Quotes and enquiries are not followed up consistently.
Emails that look poor on phones
Templates that break or look unprofessional on mobile.
Compliance worries
Uncertainty about what you are allowed to send and to whom.
Benefits
What you get
- Repeat businessRegular, useful contact keeps you in mind when customers need you again.
- Automatic follow-upSequences that nurture leads without manual effort.
- Low cost per contactReach your audience directly without paying per impression.
- Permission-basedConsent recorded and respected, unsubscribes handled automatically.
Typical deliverables
Every project is scoped individually. These are the elements most often included.
- Email platform set-up
- Mobile-friendly templates
- Campaign and newsletter writing
- Automated sequences
- List segmentation
- Sign-up forms and consent capture
- CRM and ecommerce integration
- Performance reporting
Examples of what this looks like
Quote follow-ups
An automatic sequence after a quote is sent, stopping when the customer replies or books.
Monthly newsletter
Helpful tips, news and offers for past customers.
Ecommerce journeys
Welcome, post-purchase and win-back emails for an online shop.
Event promotion
Invitations and reminders with booking links.
Who it's for
- Businesses with past customers to re-engage
- Companies sending quotes that need follow-up
- Ecommerce shops
- Professional services sharing expertise
Relevant industries
Process
How we work
- 01
Audit
We review your website, search visibility, existing campaigns and tracking to understand where you are starting from.
- 02
Strategy
We agree goals, audiences, channels and a realistic budget, focused on enquiries and sales rather than vanity metrics.
- 03
Set-up
Tracking, landing pages, campaigns and content are prepared and checked before any budget is spent.
- 04
Launch
Campaigns and content go live in a controlled way, so early results can be read properly.
- 05
Measure
We report in plain English on what is working, what is not and what it is costing per enquiry.
- 06
Improve
Budget, targeting, content and pages are adjusted based on evidence, month by month.
FAQs
Common questions
More answers on our FAQ page, or ask us directly.
Which email platform do you use?
We recommend an established platform based on your needs and budget, such as Mailchimp, Brevo or similar. Platform subscription costs are paid by you directly.
Can I email all my past customers?
Often you can send relevant marketing to existing customers under the 'soft opt-in' rules, provided they were given a chance to opt out. New contacts generally need to give consent. We will explain what applies to your list; this is guidance, not legal advice.
Can email connect to my website and CRM?
Yes. Sign-ups, enquiries and purchases can flow into your email platform automatically.
Do you send cold emails?
No. We only set up permission-based email marketing.
Related services
Often combined with
Business Process Automation
Automated emails, reminders, enquiry routing, scheduled tasks and document workflows.
Learn more ServiceCRM & Internal Systems
Customer databases, lead management, sales pipelines, staff portals and dashboards.
Learn more ServiceContent Marketing & Copywriting
Website copy, landing pages, SEO articles, service descriptions and campaign content.
Learn more ServiceEcommerce Websites
Online shops, secure checkout, payments, order management and bespoke ordering.
Learn more ServiceFacebook & Instagram Advertising
Meta Ads for leads, traffic and sales, with creative, audiences and reporting.
Learn more ServiceAnalytics & Reporting
Google Analytics, Search Console, conversion tracking and reporting dashboards.
Learn moreTalk to us about email marketing.
Tell us what you're trying to achieve. We'll recommend the right approach honestly, and only quote once we understand what you need.